Pay Per Click Advertising
Precision Targeting
Reach the right audience at the right time with laser-focused targeting
Data-Driven Optimization
Continuous monitoring and optimization based on performance data
Budget Management
Maximize your ROI with strategic bid management and budget allocation
Compelling Ad Copy
Persuasive ads that capture attention and drive clicks
How I Can Help
With over 10 years of digital advertising expertise, I provide comprehensive PPC management across all major platforms including Google Ads, Facebook, Instagram, and LinkedIn. My data-driven approach ensures every pound of your advertising budget is strategically invested to maximize ROI and drive qualified leads that convert into customers. I plan and manage campaigns for clients in Birmingham and throughout the UK, adapting targeting for local and national reach.
How I Work
How I create PPC campaigns that deliver results
Campaign Strategy
Research your market, competitors, and target audience
Strategic Planning
We begin with thorough research of your market, competitors, and target audience to develop a winning PPC strategy.
Keyword Research
- • Search volume analysis
- • Competitor keyword mapping
- • Long-tail opportunities
- • Negative keyword planning
Audience Targeting
- • Demographic profiling
- • Interest-based segments
- • Behavioral targeting
- • Remarketing opportunities
Campaign Setup
Create compelling ads and configure targeting parameters
Campaign Creation
We create compelling ad campaigns with attention-grabbing copy, strategic bidding, and precise targeting.
Ad Campaign Structure
Campaign
Overall campaign structure and budget allocation
Ad Groups
Themed keyword groups with targeted messaging
Ad Creatives
Compelling headlines, descriptions, and visuals
Landing Pages
Optimized landing pages for conversion
Sample Ad Preview
Launch & Monitor
Launch campaigns and closely monitor initial performance
Performance Monitoring
After launch, we closely monitor campaign performance to ensure optimal results from day one.
Campaign Performance
Optimize & Scale
Continuously refine campaigns for better results
Continuous Optimization
We continuously refine your campaigns based on performance data to improve results and scale successful strategies.
Optimization Areas
ROI Improvement
Why Choose Watkins Web Design
Why choose Watkins Web Design for your PPC campaigns
Immediate Results
Start driving traffic and conversions from day one
Transparent Reporting
Clear, detailed reports showing exactly where your budget goes
Proven Track Record
Years of experience managing successful PPC campaigns
Drive Growth with PPC
Pay-per-click advertising offers unmatched control and measurability, allowing you to reach customers at the exact moment they're searching for what you offer.
Google Ads certified professional
Experience with Facebook, Instagram, and LinkedIn ads
Conversion tracking and analytics setup
A/B testing for continuous improvement
Monthly performance reports and strategy calls
”Tom created my site, covered all the back end stuff I didn't understand and continued to provide support even after our initial agreement had been ful...”
Mechak B
Project Leader - Mentwell
via
PPC Advertising Questions
Everything you need to know about our pay-per-click advertising services
What PPC platforms do you manage?
How do you measure campaign success?
What's your approach to keyword research?
How much should I budget for PPC advertising?
Do you create ad copy and landing pages?
How quickly will I see results?
Need a high-performing, custom-built website, app or long-term support ?
I'd love to hear from you.
Recent Work
Latest projects and case studies
Passionate about building high-performance, user-friendly websites and applications that drive results.
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