RocketGX Website and Product Page

Project Overview

RocketGX is a globally trusted, award-winning digital agency specializing in next-generation graphics for Building Management and Automation Systems (BMS/BAS). Backed by over 50 years of combined industry experience, RocketGX partners with high-profile clients—ranging from blue-chip corporations and financial institutions to government agencies and universities—delivering cutting-edge, scalable visual solutions for smart buildings and IoT.

The goal: to create a powerful, scalable website that both attracts qualified leads for RocketGX’s services and shines a spotlight on their new digital product—the SVG Asset Library—while integrating robust e-commerce and licensing capabilities.

Client Goals

• Drive Traffic and Lead Generation:
  Position RocketGX as the go-to partner for integrators, converting site visitors into sales leads.
• Showcase Products and Services:
  Direct eyes toward the SVG Asset Library’s detailed product page, maximizing exposure and sales.
• Seamless User Experience:
  Fast, responsive, and modern, with a frictionless journey from landing page to inquiry or purchase.
• Flexible Content Management:
  Enable in-house marketing and technical teams to update pages and publish new content easily.
• Modern, Scalable Stack:
  Utilize best-in-class technology (NextJS, Sanity CMS, Stripe, currency conversion, and a modular licensing system) to support growth and international reach.

Approach & Solutions

1. Technical Implementation

• NextJS for Performance:
  Built the new RocketGX site using NextJS, delivering lightning-fast page loads, excellent SEO, and scalability for high traffic volumes.
• Headless CMS (Sanity):
  Integrated Sanity as a flexible, headless CMS—empowering non-technical team members to manage content, blog posts, and case studies without developer intervention.
• Stripe & Currency Conversion:
  Implemented Stripe API for secure, global payments, alongside real-time currency conversion to support RocketGX’s growing international client base.
• Custom Licensing Module:
  Collaborated with a specialist developer to seamlessly integrate an individual licensing module, allowing users to purchase, activate, and manage asset licenses directly from the website.

2. Strategic UX/UI Design

• Conversion-Focused Landing Pages:
  The homepage and service pages were designed to guide visitors toward clear calls-to-action—whether requesting a quote, learning more about services, or exploring digital products.
• Product Highlight: SVG Animation Library:
  Developed a dedicated product page for the SVG Asset Library—a Creativepool Annual 2024 Silver Winner—detailing its technical features, animated previews, compatibility (e.g., Niagara 4), and customer testimonials. The page encourages both individual and enterprise purchases with in-depth demos and easy checkout.
• Showcase of Services & Expertise:
  Crafted pages that outline RocketGX’s range of services: custom BMS/BAS graphics, dashboard UI design, third-party API integration, and more—building trust and authority with credentials, client logos, and project highlights.
• Lead Capture and Project Tracking:
  Integrated real-time project tracker features, issue logs, and checklists into the client portal, supporting RocketGX’s “extension of your team” philosophy.

3. Results & Impact

• Substantial Growth in Website Traffic:
  The new site consistently attracts large volumes of targeted traffic from system integrators, facilities managers, and industry leaders worldwide.
• High Conversion on Product Page:
  The SVG Animation Library product page receives significant attention, translating into increased sales and inbound licensing inquiries.
• Improved Lead Generation:
  Enhanced service pages and strategically placed calls-to-action have resulted in a measurable uptick in qualified leads for RocketGX’s core services.
• Award Recognition:
  The SVG Asset Library’s industry impact and commercial success were recognized with a Creativepool Annual 2024 Silver Award, further validating the agency’s leadership in the smart building graphics space.
• Scalable & Self-Managed:
  The Sanity-powered CMS and modular architecture empower RocketGX’s team to keep the site current and evolving, without developer bottlenecks.

Summary

The RocketGX website relaunch established a best-in-class digital presence for a global leader in smart building graphics. Combining seamless UX, robust technology (NextJS, Sanity, Stripe), and a high-profile product launch, the site serves as both a powerful marketing tool and a fully functional e-commerce platform. By effectively promoting both award-winning digital products and industry-leading services, RocketGX continues to grow its global footprint and set new standards for BMS/BAS visual solutions.