Thomas Dudley Manufacturing Ltd

Background

Thomas Dudley stands as one of the UK’s foremost manufacturers, overseeing a portfolio of specialized companies in various sectors. As a parent company, Thomas Dudley needed a digital platform that would effectively direct potential corporate clients to the right services, while also highlighting their community initiatives and career opportunities.

Client Goals

The management team at Thomas Dudley approached me with several key objectives:

• Deliver a Fast, Branded Website: The new site needed to instantly communicate the company’s identity, clearly outlining the different sub-brands while also projecting a friendly, approachable image.
• Optimize for Google Search: Prioritizing pagespeed was essential, both to improve user experience and to maximize visibility in Google search results.
• Empower Internal Teams: The backend of the site had to be intuitive, enabling the Thomas Dudley team to manage content and publish blog updates independently.

Approach & Implemented Solutions

1. Collaborative Planning

I worked closely with Thomas Dudley’s management to understand their corporate structure and unique positioning. We identified the need for both a compelling homepage and a dedicated subsite for “Thomas Dudley Works,” their careers and community outreach division.

2. Panel-Based Homepage Layout

To immediately showcase the diversity of the Thomas Dudley Group, I implemented a panel-based layout. This design highlights each sub-brand above the fold across all devices, ensuring that site visitors can quickly identify and navigate to the services most relevant to them.

3. Engaging Visuals

Understanding the importance of first impressions, the homepage and relevant sections feature high-quality videos of company facilities and operations. This not only builds trust with corporate clients but also enhances the perception of Thomas Dudley as a forward-thinking, modern manufacturer.

4. Careers and Community Subsite

For the “Thomas Dudley Works” initiative, I developed a fully integrated Careers section. This module enables the HR team to post new vacancies, while advanced filtering options allow jobseekers to quickly find roles that match their skills and interests. Community outreach activities are also showcased, reinforcing Thomas Dudley’s commitment to social responsibility.

5. Technical Excellence

From the outset, I prioritized pagespeed optimization. By implementing best practices in code structure, asset loading, and media delivery, the website achieved a Google Sitespeed score above 90—ensuring top-tier search performance and user satisfaction.

6. Easy Backend Management

The site’s backend was designed with non-technical users in mind. The intuitive content management system allows staff to update text, imagery, and blog content independently, reducing ongoing maintenance costs and delays.

Results

• Increased Engagement: The new homepage efficiently directs corporate clients and jobseekers to the information they need, resulting in lower bounce rates and higher user satisfaction.
• Strong Branding: The panel layout and engaging visuals reinforce Thomas Dudley’s brand across all devices.
• Top-Tier Performance: The site’s pagespeed optimizations have secured a prominent position in Google search rankings, driving more qualified traffic.
• Sustainable Content Management: The client’s internal team can now manage updates and job postings with ease, supporting ongoing growth and outreach.

Summary:
Through a collaborative approach and a focus on both user experience and technical performance, I delivered a future-proof website for Thomas Dudley that strengthens their digital presence and supports their business objectives across corporate, careers, and community engagement channels.