M&B Garden Landscapes - Website Design

Project Overview

M & B Landscaping Ltd is a trusted landscaping company serving Birmingham and the wider West Midlands region, delivering a broad range of services to both residential and commercial clients. Looking to boost their digital presence and attract more local leads, they approached me for a complete website redevelopment—one that would improve visibility, demonstrate their expertise, and be easy for their team to manage and update.

Client Goals

• Modern, SEO-Friendly Website:
  Build a visually impressive, search-optimized site to reach new customers in Birmingham and across the West Midlands.
• Showcase Diverse Services:
  Clearly present M & B’s full range of landscaping and grounds maintenance services through well-organized, engaging pages.
• Highlight Key Differentiators:
  Demonstrate the company’s experience, specialist equipment, and quality standards to set them apart from the competition.
• Seamless Communication:
  Make it simple for potential clients to get in touch via their preferred channels.
• Easy Content Management:
  Empower the M & B team to add or update content quickly and easily, without technical knowledge.
• Google Business & Analytics Integration:
  Set up and optimize local business profiles and give the team the tools to monitor their web performance.

Approach & Solutions

1. WordPress Website with Advanced Custom Fields (ACF)

• Easy-to-Edit Structure:
  Built the site using WordPress combined with Advanced Custom Fields (ACF), allowing the M & B team to quickly update service sections, testimonials, project galleries, and more with fully interchangeable content blocks.
• Bespoke, Brand-Aligned Design:
  Crafted a clean, professional design that reflects M & B’s branding and appeals to property owners, businesses, and organizations across Birmingham and the West Midlands.
• SEO Best Practices:
  Implemented fast load times, semantic code, and on-page optimization for higher visibility in regional searches.

2. Comprehensive Service Presentation

• Dedicated Service Pages:
  Created individual landing pages for garden design, commercial landscaping, grounds maintenance, and more—each featuring strong calls to action and local references to Birmingham and the West Midlands.
• Trust-Building Features:
  Integrated areas for accreditations, client testimonials, and project case studies, all easily managed through ACF for ongoing updates.

3. Integrated Communication & Local Search

• Preferred Contact Methods:
  Included easy-access contact forms, click-to-call functionality, and direct email links, ensuring seamless lead capture.
• Google Business Profile:
  Set up and optimized their Google Business Profile for prominent placement in local search and maps.

4. Analytics & Client Onboarding

• Google Analytics & Search Console:
  Connected and configured analytics tools, and provided onboarding to help the M & B team track website performance, keyword rankings, and user behavior.
• Training & Documentation:
  Supplied clear instructions and live walkthroughs so that the M & B team could confidently manage their content moving forward.

Results & Impact

• Stronger Regional Search Presence:
  The optimized, Birmingham-focused site quickly rose in local search rankings, generating more qualified leads throughout the West Midlands.
• Increased Engagement & Trust:
  Professional service pages and credibility features improved customer confidence and inquiry rates.
• Flexible, Self-Managed Website:
  Thanks to ACF, the M & B team can easily add, edit, or swap out any section—keeping the website fresh, accurate, and aligned with their growing business.
• Ongoing Insight & Growth:
  Integrated analytics empower the client to understand their web traffic and make data-driven marketing decisions.

Summary

With a flexible, SEO-focused WordPress website powered by ACF, M & B Landscaping Ltd now stands out as a leading choice for landscaping services in Birmingham and the West Midlands. The site’s easy editing, compelling service presentation, and local optimization position the business for ongoing digital success.