Certified Electricians London were looking to create a website consistent with their brand that communicates trust and prestige to their potential clients, alongside displaying a clear pricing structure.
As a new company they faced heavy local competition in search rankings, so all possible on-page SEO optimizations were performed, including review schema and pagespeed oriented tweaks.
Client Goals
- Professional aesthetic to complement brand guidelines
- SEO optimization and targeted approach for services in London
- Ways to clearly showcase certifications and client testimonials
- Custom graphics that help illustrate the different services offered
Implemented Solutions
- Created a custom review slider that also extracts search engine friendly schema for the header
- Introduced consistent calls to action across the page to engage potential clients
- Created pages relative to the targeted boroughs of London in order to ensure ranking results in the chosen niches
- Ensured page copy and content was sufficient for ranking, consulted on external link generation
- Implemented automated systems to grab new reviews and testimonials and add them to the page
- Social media integration to allow updates to be posted across platforms along with blog updates
