Aspire4u are a community interest company that offer opportunities and projects throughout Birmingham. Their website functions as a brochure for individuals and businesses, and the existing website design wasn't aesthetically appealing enough to function in their targeted demographics.

Client Goals

• New modern website aesthetic
• Clear and communitative denotation of the client's different service areas
• Room to expand and present existing blog and news archives
• Ability to incorporate and present company podcast and other projects
• Popups and calls to action that aim to convert visitors to mailing list

Implemented Solutions

• Rebuilt website using material design, gradient titles and cleaner typefaces
• Restructured and rewritten content to create a less confusing user flow between service areas
• New log layout, keeping the feeds front and centre on the home page
• Implemented multiple calls to action on the website, designing a popup that feeds directly into the mailing list