Aspire4u are a community interest company that offer opportunities and projects throughout Birmingham. Their website functions as a brochure for individuals and businesses, and the existing website design wasn't aesthetically appealing enough to function in their targeted demographics.
Client Goals
- New modern website aesthetic
- Clear and communitative denotation of the client's different service areas
- Room to expand and present existing blog and news archives
- Ability to incorporate and present company podcast and other projects
- Popups and calls to action that aim to convert visitors to mailing list
Implemented Solutions
- Rebuilt website using material design, gradient titles and cleaner typefaces
- Restructured and rewritten content to create a less confusing user flow between service areas
- New log layout, keeping the feeds front and centre on the home page
- Implemented multiple calls to action on the website, designing a popup that feeds directly into the mailing list
