Aspire4u - Website Design

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Aspire4u are a community interest company that offer opportunities and projects throughout Birmingham. Their website functions as a brochure for individuals and businesses, and the existing website design wasn't aesthetically appealing enough to function in their targeted demographics.

Client Goals

  • New modern website aesthetic
  • Clear and communitative denotation of the client's different service areas
  • Room to expand and present existing blog and news archives
  • Ability to incorporate and present company podcast and other projects
  • Popups and calls to action that aim to convert visitors to mailing list

Implemented Solutions

  • Rebuilt website using material design, gradient titles and cleaner typefaces
  • Restructured and rewritten content to create a less confusing user flow between service areas
  • New log layout, keeping the feeds front and centre on the home page
  • Implemented multiple calls to action on the website, designing a popup that feeds directly into the mailing list