WWD Blog

Adding SEO value to your website with FAQ schema

SEO should always be looked at from the perspective of adding useful content to the internet, the word itself often summons up images of clandestine, spammy practices but for the past few years, content has been king.

We can add both value and content by using FAQ schema. You can read a quick primer on how it works here.

So how can we implement it tastefully, in a way that adds value to the end user?

Structuring your copy

Are you providing copy for a client, or instructing a client on how to write copy? Often it can be hard to motivate or inspire a good informative page worth of content. Looking at copywriting and web pages in the context of adding value and information to the internet practically makes the pages write themselves. Put yourself in the shoes of someone new to your field of expertise, what thought process do they go through?

Working with your end users

Ask your clients/users what they wish they had known before consulting with you. Consultation is a personal experience but being able to find the answers to their questions easily in a search engine can help save time across the board. Take note of their concerns and how they use your service in the initial discovery/selection phase of choosing a provider. These are the questions you should add to your website.

Answering uncommon concerns

Try searching for the answer for one of the questions you have been asked about your business. If the search engine FAQ section does not include it, you will easily be able to capitalize on this by adding the question and corresponding markup to your website, giving you an opportunity to appear in search results where you normally would not.

Saving you time

Are you often inundated with calls, messages or emails asking the same thing? Having an FAQ page with anchor links and schema markup can save you time in simply being able to link them to a particular query.

Creating a better, more valuable internet

While niche concerns might not often be the first port of call for producing web content, as a website grows to encompass all of it's services/features more niche subject matter that could be of value to people becomes more viable to produce.